Prada's Spring/Summer 2017 campaign, launched on January 31st, 2017, was a multifaceted exploration of identity, travel, and the evolving landscape of fashion. More than just a collection of clothes, it was a carefully curated narrative, a visual journey told through striking imagery and a compelling video, showcasing both the women's and men's lines. This campaign, photographed by Willy Vanderperre, solidified Prada's position as a leader in high-fashion, pushing boundaries while remaining true to its core values of sophisticated elegance and intellectual depth.
365 SS 2017 Woman & SS 2017 Men’s and Women’s: A Holistic Approach to Identity
The campaign, encompassing both the men's and women's collections (SS 2017 Men's and Women's), didn't present separate narratives but instead a unified vision. While distinct in their styling, the pieces shared a common thread: a sense of understated power and individual expression. The 365 SS 2017 Woman campaign, a significant portion of the overall effort, focused on showcasing the versatility and adaptability of the women's wear. This wasn't about presenting a singular ideal of femininity; rather, it celebrated a multitude of expressions, reflecting the diverse identities of modern women. The casting further underscored this point. Models like Kris Grikaite, Jing Wen, Saskia de Brauw, Amanda Murphy, Sara Grace Wallerstedt, Giedre Dukauskaite, Nimue Smit, Kiki Willems, and Wallette Watson, each with their unique beauty and presence, brought a dynamic energy to the campaign. This diversity extended beyond race and ethnicity, encompassing different body types and styles, creating a much more relatable and inclusive representation of womanhood than many contemporary campaigns.
The men's collection, while distinct, mirrored this focus on individual expression. The campaign didn't rely on traditional notions of masculinity, instead opting for a more nuanced and complex portrayal. The clothing itself, with its blend of tailored pieces and more relaxed silhouettes, reflected this approach. The emphasis was on quality craftsmanship and timeless style, allowing the individual to express themselves through the clothes rather than being dictated by them. The overall effect was a cohesive campaign that spoke to both men and women, celebrating individuality within a shared aesthetic.
Prada Goes on a Journey for Spring 2017 Campaign: A Narrative of Exploration
The Prada Spring/Summer 2017 campaign wasn't simply about showcasing clothes; it was about telling a story. The "journey" theme, central to the campaign's visual language, wasn't a literal one, but rather a metaphorical exploration of self-discovery and personal evolution. The imagery, with its evocative settings and the models' expressive poses, conveyed a sense of movement and transition. This sense of journey extended beyond the visuals to the very essence of the collection. The clothing itself reflected a transition, a blending of classic Prada elements with fresh, contemporary influences. This was a collection that encouraged exploration, both in terms of style and self-expression. The campaign effectively communicated this idea, drawing the viewer into the narrative and inviting them to participate in this journey of self-discovery.
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